We love dance, we love music and we love the idea of intertwining different dance styles and showcasing them to the world. Now we may not be the first in the industry but we certainly will take it on my storm!!
Our key demographic is mostly females ranging in ages from 17 to 28, with some males ranging in ages from 18 to 25. These customers have a at least a high school education and are currently in college. The location they fall under is New York, Los Angeles, Miami, and Philadelphia. Their interests fall into the categories of dance, music, hip hop, urban culture, entertainment and talent related fields.
Below I will discuss our top three (3) competitors in the industry. They are as follows; Clear Talent Group, Bloc Agency, and McDonald Selznick Associates (MSA)
Clear Talent Group
Clear talent group is a talent agency located in New York and Los Angeles. They represent talented artist in all realms of entertainment and not just dance, so they are a force to be reckoned with. Their website has a clean layout that showcases all of the various areas they work in. They also have information and photos of the talent they represent and what projects they have been a part of. The downside to their web presence is that its barely there. Based on my findings from Alexa.com ClearTalentGroup.com ranks 461,700 in the past 3 months based on page views in visits in the United States. The also rank 2,073,412 based on 3 months in the Alexa,com traffic ranking. Clear Talent Group is visited more frequently by females who are in the age range 25-34, have no children, are college educated and browse this site from work.
The top 5 search key terms/phrases used by the audience is
1. Clear talent group
2. CTG agency
3. Clear Talent
4. Clear Talent group NY
5. Dance agencies
The top 5 visited websites include
1. google.com
2. backstage.com
3. bbatalent.com
4. facebook.com
5. tabquery.com
Bloc Talent Agency
Bloc Agency is located in Los Angeles, New York and Atlanta. They represent not only dancers but also chorographers and extreme sports athletes as well. Since they have offices in major cities in the US, they are sure not to miss an opportunity to find hidden talent. Their website falls in line with Clear Talent Group, very simple with all the information complied together. The downside to their site is the lack of SEO and social networking. They keep up with the standard email and fax, and announcements, but lack a way of reaching out to their target audience with a facebook.com page and/or twitter news feed. Based on my findings Blocagency.com is ranked 3,657,342 in alexa.com traffic, while having 17 other sites linking to their own. Bloc Talent Agency is visited more frequently by users who are in the age range 25-34, have no children, are college educated and browse this site from home.
The top 5 search queries are :
1. Bloc Agency
2. Bloc
3. Bloc Dance Agency
4. Bloc Dance
5. Bloc Talent Agency
Top 5 visited websites include
1. blocagency.com
2. yahoo.com
3. blocnyc.com
4. answers4dancers.com
5. blocsouth.com
McDonald Selznick Associates (MSA)
The leading agency in the United States has offices located in New York and Los Angeles. They represent dancers, chorographers, stage directors and production designers. Their clients have won many awards and have been seen in concert tours, music videos, commercials, television shows, movies, Broadway, The Olympics and The Super Bowl to name a few. MSA website offers a lot when a person first visits it. They are welcomed with an up-tempo song and slide show that showcases their talents. Contact information is shown clearly on the homepage without having to play click-n-find. They also have an RSS feed to keep folks updated. As of now I do not see any negative to this website once directed here. Based on my research results MSA ranks 2,038,875 in Alexa.com traffic ranking over the past 3 months. For March alone MSA.com has only received 600 visits, which is an increase of 110.53% from February’s 235 visits that dropped from 1,935 in its previous month. MSA is visited more frequently by females who are in the age range 35-44, have no children, are college educated and browse this site from work.
The top 5 search queries are:
1. Travis Payne
2. MSA agency
3. MSA dance
4. Stacy Walker
5. Tony Testa
Top 5 visited websites include
1. msaagency.com
2. myspace.com
3. answers4dancer.com
4. thinkmsa.com
5. examiner.com








